ATELIER LENORA

CONNECTING WANDER TO LAND

ABOUT ATELIER LENORA:

Atelier Lenora is a consulting firm centered around bridging creativity and commerce for luxury, lifestyle and fashion brands through the lens of innovation and research.

INDUSTRY EXPERTISE:

10+ years of experience in luxury, fashion and retail innovation in merchandising, retail strategy and product development strategy

  • Key areas of expertise include product selection and merchandise strategy, assortment building, relationship management, competitive mapping, pricing strategy, OTB management, market segmentation, and global trend forecasting for mature and emerging markets

  • Broad category experience:

    • Menswear: Tailored clothing, RTW, shoes, accessories, denim, hosiery, undergarments and jewelry

    • Womenswear: Resort, accessories, denim, shoes, accessories and athleisure

    • Lifestyle: Technology, wellness, and home

  • 360 Product Management Experience: Cross-Functional Partnerships (Design, Marketing, Retail Operations, Visual Merchandising, PR, and Creative), Store Team Training (Virtual and In-Person), Feedback on Collection to Design Team, Seasonal Promotion Management, Carry-Over Management and Evolution, Collection Launch and Communication

  • DTC Launch Strategy

  • Digital and E-Commerce Strategy

  • Global Omni-Channel Experience: Merchandising for the United States, Canada, Mexico, Brazil, E-Commerce, and Qatar

  • International Education and Advanced Degree: Master of Science, Global Luxury Management from SKEMA Business School (Sophia Antipolis, France), Master of Management - Global Innovation Management from North Carolina State University, and Bachelor of Science in Business Administration - Concentration in Marketing from Fayetteville State University.

To inquire about consulting services and ways in which we can partner together, click here.

To gain detailed insight into Founder and CEO, Marquelle Turner-Gilchrist’s, professional journey, click here.