Celebrating and highlighting the many diverse layers of black life in America through fashion, photography, and film.

The New Stereotype Official Photographer: Olushola Bashorun (@aqut)


"She thought, and therefore she was...She believed, and therefore she became..."

The New Stereotype Official Photographer: Olushola Bashorun

See a greater capsule of the collection here.


Danielle Jackson

Brittany Wilson

Bahgi Solomon

Sankara Xasha Ture McCain

Kelly Augustine

Co-Creative Director: Roxanne Paul

Co-Creative Director: Bree Wijnaar

DP: Davis Northern


Teaser | This installment highlights 7 women as they celebrate body diversity, entrepreneurship, beauty, and sisterhood through the lens of fashion. Featuring: @kellyaugustineb @sankaraxt @_rox.anne_ @thetallsociety @theideagirl_ @msdanidk @queenbsolomon | Photog: @aqut | Director: @mr_northern

Full feature video


"Let the beauty of what you love, be what you do."

"Crown on her head, but the world on her shoulders."

"It is through self-love that we heal our people." 

Using Fashion & Photography to Create Positive Imagery and Celebrate the Many Diverse Layers of Black Life Featuring: Terell Shaw (@tallrell), Aaron Robinson (@ajthegent), Aundreus Patterson (@aundreus), Russell Sampson Jr (@russy06), Kemoi Charles (@iamkemoi8), Brandon Bryant (@wallstreet.paper), Bismark Agyei (@mr_adomako), Christian Centonze (@centonze_25), and Marquelle Turner-Gilchrist (@marquelleturner). Photographer: Shola Bashuron (@aqut) Videographer: Marcus Rosendoll (@marcusrosendoll) Assistant Camera: Kareem Lewis (@_old.sport)

"While on the way to your final destination, don't forget to enjoy the scenery."

 TNS: London (United Kingdom)

TNS London

TNS: Chicago (Illinois) 

TNS: Dallas (Texas)

TNS Dallas

TNS: Charlotte (North Carolina)

TNS Charlotte

TNS: Motor City, The Emergence (Detroit)

TNS: Atlanta, The Rebellion (Georgia)

TNS: Birmingham (Alabama) The Evolution




TNS: The Classic Man POV

Starring DJ Jones (@drjspokestyle), this POV piece explores how the world views a person versus how they might view themselves. Directed and Produced by Davis Northern (www.davisnorthern.com)

Somewhere in the world they're always celebrating their uniqueness.

So are we...


TNS: Bedazzled Crown (June 2016)

The New Stereotype x Bearded Dapper Gents Creative Collaboration (June 2016)

TNS: Atlanta (Georgia) (June 2016)

TNS: Golden Ambitions Documentary (July 2016) 

TNS: Nation's Capital (August 2016)

TNS: Birmingham (Alabama) (August 2016)

TNS: Experiential Brunch (August 2016)

TNS Documentary Release Event (Fall 2016)

TNS Extensions  

Interested in creating your own installment in your city? Email  marquelle@marquelleturner.com with the following:

  • Bio (be sure to include your professional and life aspirations)
  • 3-5 Pictures of your style (high resolution photos)
  • Why you want to be a part of TNS?
  • Where or how did you hear about TNS?